With the carbon removal industry gaining more traction, we partnered up with the Carbo Culture team to create a compelling brand identity and website that would help their solution stand out.
carboculture.com
Capabilities
- Brand
- Web
- Product
Starting point
As Carbo Culture was breaking ground on its newest carbon removal facility in Finland, they asked us to provide them with a scalable brand identity and website to help them evolve into the next phase: a scale-up towards a full commercial roll-out of their patented carbon removal solution. Carbo Culture raised $18 million soon after the launch.
Outcome
Throughout the design, we aimed to make Carbo Culture stand out in the growing climate space while communicating their solution in a tangible manner. In the brand identity, we paid tribute to the molecular drawings and hexagonal structure of carbon, as well as the context in which it is stored, visually balancing tensions between nature and tech. By combining documentary-style imagery and custom diagrams with abstract CG renders and poetic metaphors, we conveyed the realness and nowness of Carbo Culture's solution while referring to its global impact at scale.
Tech stack
- Next.js
- Typescript
- Emotion
- Framer Motion
- Headless CMS
Credits
- Film
Federico Barni (Finland)
Rob Fraebel (California) - CG
Alexandros Mavrogiannis
Shestakovych Studio - Motion
Remy van der Winden
Gianluca Alla