Based on a thorough strategy, we developed a new visual identity, website and industry-leading B2B digital product, introducing a brand new chapter in CoinTracker's evolution.

CoinTracker was founded in 2017 to become the leading accounting solution for crypto users. Since then, they've launched at Y Combinator, raised a $100M Series A and surpassed the 2 million customers mark. Seeking to express their mission and position in the ever-evolving crypto industry, CoinTracker approached us to elevate its brand. Following a thorough strategy phase, we helped them launch CoinTracker Enterprise — an industry-leading B2B digital asset accounting product — alongside a new visual identity and website.

With this rebrand, we aimed to enable users to experience crypto accounting in perfect flow. In close collaboration with the CoinTracker design team, we crafted a new tone of voice and messaging framework that emphasises CoinTracker's effortless accounting products while setting the tone for the future of crypto. Avoiding worn-out tropes, we went for an expressive visual identity enhanced by vibrant illustrations and a custom typeface. Working from the outside-in, we rebuilt the entire brand, introduced a new design system, and implemented a new UI to support exciting new user experiences across the website and a new product.

• Astro
• Vanilla Extract
• Tailwind

• Illustrations
  Ibrahim Rayintakath
• Motion
  Anders Waltz
• Frontend development
  INTDEV