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For the VisualisingAI series, we translated two concepts in the evolving AI field—quantum computing and multimodality training—into visuals that stay close to the tech.

Capabilities

  • Brand

Starting point

Google DeepMind's Visualising AI initiative aims to create more diverse and accessible representations of AI by commissioning designers and artists to create new visual interpretations of topical AI concepts. They invited us to interpret two themes particularly relevant within the field of AI today: Quantum Computing and Multimodality Training. While given free rein on content and style, the team proposed we move away from purely abstract and poetic representations, towards the more literal and explanatory.

Outcome

We designed and produced a short animation and selection of stills for each topic, aiming to make these complex subjects more relatable to a broader audience while also serving the needs of data scientists and engineers who work with these materials daily. By borrowing from the diagrammatic language typically reserved for scientific and academic papers and merging it with a more evocative graphic language, our two visualisations balance a meaningful level of technical complexity with accessible visual storytelling. Both visualisations are free to download at Unsplash and Pexels.

Credits

  • Graphic design support, motion
    Nikita Iziev
    Vincenzo Marchese Ragona
  • Sound
    Zelig

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