With efficient smart logistics and refillable packaging, På(fyll) delivers everyday household items directly to people's doorsteps. We positioned, designed and built the platform from scratch.

Every year the EU produces over 25.8 million tonnes of plastic waste, with 70% sent to landfills and most of it single-use. In a strategic partnership with Æra, Orkla and Form Us With Love, we developed På(fyll), a circular service that aims to tackle this ever-growing pile of plastic waste. På(fyll) provides familiar household products in refillable containers, from hand soap to laundry detergent, delivered directly to customers' doorsteps. With efficient logistics and sustainable packaging, the data-driven digital platform aims to set a new standard of zero-waste services for both brands and consumers.

From day one, we worked with our partners to shape all aspects of the service, developing everything from the customer-facing platform to fulfillment logistics, from the business model to the branding. We designed and developed the platform with simplicity and circularity in mind, gently guiding users through a clear visual hierarchy and making sure sustainable choices are always the easiest option. Utilising data streams from external partners, we reinforced sustainable decision-making at each step of the supply chain, from delivery route optimisation to smart order bundling. We also took care of the brand strategy, identity and narrative, including the initial vision for the service, naming, CGI, films, and a custom typeface.

• Product backend
  PostgreSQL
  Python
  Jenkins
  Kubernetes
• Web
  Typescript
  Next.js
  postCSS
  Lottie
  SVGR
  VercelExternal
• Services/integrations
  MailChimp
  Helthjem
  Carrot

• Strategic partner
  Æra
• Physical product design
  Form Us With Love
• Typography
  Fatype Foundry
• Illustrations
  Dom Kesterton
• Live action
  Philippine Chaumont & Agathe Zaerpour
• How-to videos
  Michele Foti
• CG
  Shestakovych Studio