We developed Photoncycle's brand narrative and web experience, bringing their revolutionary technology—a solar energy system that stores the season—to market.

Photoncycle have invented a revolutionary way to store solar energy efficiently and safely as solid hydrogen, solving the main problem with solar energy: having either too much at once, or not enough for months. After having raised $5.3 million, they were ready to bring their unique product to market, starting with Northern Europe. They needed a brand narrative that could clarify their positioning to target customers and win trust globally. We were tasked with helping them stand out in a competitive landscape where big claims are made without follow-through.

Spending time at the Photoncycle labs in Oslo, we got to know the technology from the ground-up. Combining these insights with their existing customer research, we formed a strategy that tells the story of their breakthrough science while focusing on customer benefits. For the visual identity, we drew on each of the four seasons Photoncycle supports and the aesthetic of the physical product. We built a scalable website featuring a diagram that breaks down the technology's main processes, an estimation tool so potential customers can preview the system's size and savings, plus an AR element enabling you to preview your Photoncycle next to your home.

• TypeScript
• Astro
• React
• Tailwindcss
• Motion
• Cloudflare
• Sanity

• Photography
  Hinda Fahre
• CG
  MirrorR