We worked alongside Ramp's internal teams to reimagine their product graphic system, helping them to showcase their tools, features and impact in an entirely new way.

Ramp, a leading fintech company founded in 2019, aims to simplify corporate financial management through AI-driven tools, corporate cards, and finance operations software. Valued at $8.1 billion in just three years from founding, Ramp is one of the fastest-growing US startups. Initially offering a spending and reimbursement card, Ramp has expanded rapidly into a broad suite of sophisticated products. To address the growing complexity of their offerings, we developed a cohesive visual system to communicate their products' features and benefits more effectively.

Working closely with Ramp's brand and product teams, we developed a scalable product graphic system nicknamed 'Bento box'. This flexible grid is built to adapt to both low-density visuals (abstract images) and high-density visuals (animations of multiple currency transactions) that more closely reflect the product's UI. We also created a colour palette, defined motion expressions, and established type scales across various sizes. The resulting design system bridges the gap between Ramp's brand and product, enabling them to showcase features more clearly across multiple platforms.

• CG
  Robin Barnes
• Sound
  Plan 8
• Motion
  Usiel Bautista
  Remy van der Winden
  Calango