We brought Sierra's conversational AI to life with a scalable website and product narratives that unpack their groundbreaking products, platform, and technology.

Launching in early 2024, Sierra is on a global mission to revolutionise organisations through AI-first products, led by Bret Taylor (board chair at OpenAI) and Clay Bavor (former VP of Google Labs). The team believed AI agents to be the next technological frontier and asked us to help them launch the company and communicate AI in novel ways. We worked closely with the core team to design and build a website and narrative that seamlessly communicates the nuances of Sierra's groundbreaking conversational AI products, the platform powering it, and its underlying technology.

By building a responsive design system, we prioritised modularity and minimalism, anticipating Sierra's rapid growth and changing user expectations. Throughout the web narrative, we combined succinct copy, visual simplicity, strategic colour accents, and animated elements to transform Sierra's complex product features into accessible graphics. We also created film scenarios to highlight the product in real-world situations, and more recently developed two campaigns, a dynamic demo video, and a series of visuals to launch the latest voice features.

• React
• Next.js
• Tailwindcss
• Framer Motion
• React Aria Components
• Rive
• Sanity
• Cloudflare

• Logo
  Ben Barry
• Film+Photo
  Osma Harvilahti, Un/Produced
  Guillem Cruells, Iris Humm, Mañana
  Ilaria Orsini, Courage
• CGI
  Robin Barnes
• Motion
  Nicolas Vittori, NeverSitStill
• Sound
  Plan8